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One of the co-founders of the well-known ice cream brand Ben & Jerry's has claimed that corporate owner the multinational conglomerate prevented the launch of an innovative pro-Palestinian ice cream flavor.

The entrepreneur, that established the company alongside Jerry Greenfield, disclosed how he will independently develop the controversial flavor within an individual series showcasing issues the company was barred from speaking out about.

Ongoing Dispute Between Founders versus Parent Company

The recent development escalates the ongoing tension among the internationally recognized dessert company with its corporate parent, the British packaged goods corporation that acquired the ice cream brand since 2000.

The co-founders have asserted that Unilever along with their ice cream division Magnum unlawfully blocked their company from "honouring its social mission".

The Fruit Flavor becoming a Symbol for Support

Mr. Cohen announced through an Instagram video that he is creating an innovative watermelon-based sorbet, asking for public suggestions for naming options plus additional components.

“I'm doing what they couldn't,” the founder commented in his kitchen. “I'm creating a watermelon-flavored frozen dessert that calls for lasting ceasefire for Palestinians and calls for addressing the harm that occurred in the region.”

This particular fruit has become a symbol of solidarity with the Palestinian people because of its colors, that closely resemble the colors in Palestine's national banner – red, green, black and white.

Previous Social Engagement plus Recent Changes

Several years ago, Ben & Jerry's refused to sell their merchandise in areas under Israeli control, resulting in the parent company selling the Israeli operation over to a local licensee, thereby permitting continued sales in disputed territories.

The new dessert series is being created through Mr. Cohen's personal brand, the socially conscious ice cream brand which was first established in 2016 to support ex- political contender Bernie Sanders with the product "Bernie's Back".

Management Changes and Future Plans

The founder revealed that he will develop other frozen dessert varieties focusing on concerns that Ben & Jerry's was silenced from addressing publicly due to Unilever.

This development follows co-founder Jerry Greenfield stepped down his position at Ben & Jerry's recently, following decades with the organization, citing worries regarding how its independence had been undermined following corporate moves to restrict its social activism.

Previously, Ben Cohen stated how "Jerry has strong compassion and this conflict with our parent company was breaking it."

“My conscience leads me to continue to work within the organization to advocate for its independence so that it can achieve the social mission, the principles that established its foundation while upholding for decades," he explained to journalists.

• Corporate owner restrictions regarding social activism
• Independent flavor creation from company founders
• The fruit-based product serving as political symbol
• Continuing tensions between corporate ownership and ethical values